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Competitor Benchmarking – Employer Branding Diagnosis Enhancement


Leadership Advisory




Employer Branding Survey: pharmaceutical company aimed at becoming one of the top 10 companies in the MEA region within the next 5 years and to achieve this they needed to attract the best talent.

Human Capital Solutions

SpenglerFox completed talent mapping of current positions in UAE

Reviewed shared data provided by the company

Completed face to face interview with a group of current employees, randomly chosen across the organization

Completed interviews with a group of employees who left the company

Completed interviews with employees representing benchmark companies within the current top 10


Provided detailed information about perceptions of own company

Provided details about brand perception about competitor companies

Identified areas for improvement and provided suggestions

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